The offer
Fashion
It has been the French Web Users’ Favourite Online Fashion Store (NetObserver / Harris Interactive) for more than six years. Today, Veepee is not just a website specialised in ready-to-wear, it is also a place of discovery: that of young designers, bold designers, musical artists or again small-scale producers who are the pride of France.
Since its creation in 2001, Veepee shares its love for designer brands every day with its million members.
A strong connection fuelled by the capacity of its teams to create desirable events every day by endlessly reinventing the offering proposed on the website.
On a daily basis, the employees are tasked with making the products of major brands accessible to the largest number of people. Surprise and amaze its partner brands as well as its members, that is the daily mission of Veepee.
Fashion, fashion, fashion.
“Our history is closely tied up to fashion", Jacques-Antoine Granjon reminds us. In the beginning, it was the prêt-à-porter brands that drove the success of Veepee, which was voted on numerous occasions. Veepee was voted "Millennials' 4th favourite fashion retailer" by Joko in 2019.
Today, 60% of the flash sales organised by Veepee are dedicated to fashion. These historic ties forged with ready-to-wear brands depend on the unique expertise of the Digital Factory creatives who stage the products for each sale, and do so in strict compliance with the identity and image of the brands.
60%
Fashion represents 60 %
of sales on Veepee
All.
The site sells clothes, accessories, shoes and lingerie
242 000
During a sale of lingerie,
242K under-garments were
sold in a single day
6
The site was voted “Preferred fashion store for French people” for 6 consecutive years
Home
It was in 2002 that Veepee inaugurated the first flash sale dedicated to the home universe.
Fine tableware, home linen, etc. there were more and more sales and they were rapidly requested by members.
To deal with this success, in 2005, Veepee created a team dedicated to the home universe.
Furniture, lighting, household linen, tableware, garden, high tech, Veepee Home experts select the most
beautiful brands to discover every day, to satisfy all desires, for all styles, at privileged prices.
The cosy home.
More than 800 brands are now partners of the site in the Home category. Veepee Home offers members a full and varied range of products in keeping with Veepee’s DNA in time and quantity-limited sales, alongside exclusive member privileges and outstanding customer service.
800
Nearly 800 brands from the world of the home are partners of Veepee
All.
The site sells home furnishings, decorative accessories, household linen, furniture, lighting, bedding, household appliances, garden and DIY products and tableware
3 400
In one sale, 3 400 swimming pools were sold in three days
9 000
In one sale, 9 000 candles were sold, representing 360 000
hours of candlelight
Gastronomy & Wine
With 3 million unique visitors every day and a total of 30 million visits each year to the Wine & Gastronomy range, Veepee offers its partner brands an excellent global showcase, and an efficient and creative distribution channel.
Since 2006, it has offered daily sales in France and internationally, and an exceptional selection of 1 500 wines to discover on its Brandsplace.
The gems of
Gastonomy.
“I was raised with the Gault&Millau and the Michelin Guide by parents who loved fine foods and wines” confides Jacques-Antoine Granjon.
That is doubtless one of the reasons that pushed Veepee to launch in 2013 an offering that honours the specialities of small producers from French regions.
According to a Veepee* “Food & Beverage” survey, 2 out of 3 members say they discovered new brands thanks to Veepee and 83% of respondents say they would be ready to buy more products from Veepee’s Wine & Gastronomy range, which testifies to quality of the products available on the website.
* Food & Beverage study conducted by a self-administered questionnaire in February 2022 with an international panel of 3 392 members.
“As a kid, my parents would treat me to a tiny sip from their wine glass; I did the same with my own kids. Wine evokes absolute diversity, love of the land, passion, creation and emotion and more. When we talk about wine, we express our heritage and our culture”.
Jacques-Antoine Granjon
The first sales dedicated to wine on Veepee were launched in 2007.
Veepee has been the leader in online wine flash sales since 2012, offering an average of forty new wine, beer or spirits sales per month. In 2021, more than 5 million bottles were sold on Veepee. This success can be explained by the expertise of a team of wine enthusiasts who go out to meet wine producers, wine merchants, cooperative wineries or vineyard owners in France and in Europe. Through a cutting-edge offer, Veepee celebrates winemakers and their gems selected for the steady quality of their vintage.
To accompany the growth of this activity, Veepee invested in a new warehouse inaugurated in Beaune in 2015. The 10,000 sq. m logistics distribution centre supports the growth of Veepee's wine and fine food offering by centralising on a single platform, orders for wine and deli products to be shipped to France and Europe.
The facility can handle up to 10,000 parcels per day. Nearly 100 jobs were created in Burgundy when the new warehouse was inaugurated.
In September 2016, Veepee launched its first Wine Fair with a meticulous and unprecedented selection. For fifteen days, members found more than sixty vintages from winegrowers, genuine gems to be discovered, accompanied by a selection of renowned historic partners. A quality offer from a stringent selection by the Veepee team of sommeliers in France and in Europe. In all, a total of eighty references - shipped in 72h - were proposed at delightful prices.
“The Wine fair is an important event for people who love their good wine. It became increasingly obvious that Veepee had to be part of this seasonal event in its own way”, explains Jacques-Antoine Granjon.
2012
Veepee has been a leader in online wine flash sales since 2012
4,5 million
products sold in the Food & Wine category in 2022
All
The site showcases wine, beer and spirits. Highlight on prestigious estates and vineyards and more confidential producers
Travel
It was in 2010 that Veepee took up the challenge of opening
a new window of expertise in the travel universe.
Veepee Travel allows million of members to escape through the flash sales that offer glimpses of exceptional destinations.
From trips to faraway lands, to weekend breaks in Europe, whether staying in campsites or luxury hotels, every day Veepee Travel experts carefully select exclusive offers to meet every type of need to escape at the best prices on the market. From romantic breaks to holidays with family or friends, via all-inclusive packages or simple flights, a huge range of different options are available for all types of customer.
Million of travellers have put their trust in Veepee Travel, ranked No. 1 in the Que Choisir rankings for online travel agencies, with a 93% satisfaction rate, and voted Best Online Travel Agent at Travel d’Or 2018. In addition to France, Veepee Travel also operates in Germany, Belgium, Luxembourg, the Netherlands, Switzerland and Austria, and, since more recently, Italy and Spain.
1st
In 2018, Veepee was voted “1st online travel agency” in the Que Choisir Magazine ranking
93% of the satisfaction rate.
400M
The business volume almost reached
400 million euros in 2019
8
Presence in 8 European markets (France, Spain, Italy, Benelux, Germany, Switzerland)
Entertainment
In partnership with the leading players in entertainment, Veepee offers members a varied selection of events, from cultural productions to concert and theatre tickets.
Very special operations
The business’ ability to generate buzz is an integral part of Veepee’s DNA
that has continually surprised its members.
From one-off concerts to special previews, Veepee regularly offers access to exclusive events.
This mission is driven every day by Veepee teams, who come up with original experiences that enable artists, producers and distributors to make the absolute most of their creativity.
Al Pacino at the Théâtre de Paris
Al Pacino was onstage in Paris for the first time at the Théâtre de Paris on 22 and 23 October 2018, two unique dates in France.
Tickets for the intimate show An Evening with Pacino were sold exclusively on Veepee on 11 September 2018. The actor talked about his greatest stage and screen roles, read his most beautiful lines and presented film clips. The legendary star of The Godfather, Scarface, Serpico, Heat, Donnie Brasco and many other worldwide hits has won the highest honours, including Oscar, Golden Globe and Emmy awards.
“Our aim is to offer the worlds of culture and entertainment the best in digital technology,” says Veepee CEO and founder Jacques-Antoine Granjon. “To me, all the performing arts, including theatre, are emotional vectors that bring people together and offer opportunities to enjoy thrilling experiences. Purchasing the Théâtre de Paris in 2013 and, later, the Michodière and Bouffes Parisiens allows us to stage unprecedented events in those venues. We continue to offer that today with this very great artist starring in an event unique in Europe”.
Iggy Pop exclusively on Veepee
In 2012, rock legend Iggy Pop chose Veepee to pre-release his new album, Après, entirely self produced. More than 15 million members in eight countries had access to this exceptional sale. Prior to this operation, the website allowed the artist to make his album accessible outside the constraints imposed by record companies. “This album is very different from what I’ve done in the past and is not what the record companies expected from me. More importantly, I was free! I was done with all my obligations. When I was told about Veepee, I immediately liked the concept, the novelty and especially the speed of execution. In one click, the public can discover, listen and buy the album. I like it!” Thanks to this type of operation, Veepee has become an innovative and key distribution channel in the entertainment industry".
Philippe Manoeuvre, a French journalist specialised in rock music, commented this special operation: “There are companies on the Internet, like Veepee, who don’t want rock music to stop. Veepee has rendered a great service to Iggy Pop by distributing his album when the record companies refused to do so. The result was the best record sale for Iggy Pop in France”.
Johnny Hallyday’s 70th birthday in private
In June 2013, Veepee organised an intimate show at the Théâtre de Paris to celebrate the 70th birthday and the 50 years of career of Johnny Hallyday. The exclusive sale tickets attracted 50 000 people as soon as the sale began. The 1 200 available tickets were sold out in barely one second. With this event, Veepee demonstrated its capacity to control from A to Z the secrets of the entertainment universe: creation of a brand new concert, promotion of a genuine rock music icon, sale of concert tickets at exclusive prices.
Beauty
Bolstered by its diversification strategy, Veepee has become a premium and selective beauty destination showcasing the finest brands and offering members a unique digital beauty experience.
24%
Of beauty flash sales visitors are men
200
Partner brands
600
More than 600 flash sales per year
Kids
Following on from the development of Kids’ ready-to-wear fashion, and with the aim of further meeting parents’ needs, Veepee has diversified its sales to offer greater variety in these universes (toys, games, childcare, stationery, books).
In the publishing sector, following a successful trial in December 2021, Veepee now offers second-hand books to meet the aims of its strategy.
60M
Nearly 60 million visits per year
40%
Of visitors are under 35
400
Nearly 400 flash sales per year
Sport
In order to actively continue the development of the Sports category at Veepee, every day the group builds and maintains partnerships with leading sports and lifestyle brands, from running to outdoor pursuits and fitness. Throughout the year, a wide range is on offer to meet the needs of all our members.
200
Nearly 200 partner brands
58%
Of visitors to Sports sales are women
6M
Products sold per year
Super surface
Super surface is an area dedicated to all consumer goods sold at Veepee.
It creates the ideal destination to make everyday shopping easy thanks to great offers from the best brands and delivery anywhere members might need.
In France, Veepee enables members to buy their everyday non-food products throughout the year, with shipping within 72 hours via Brandsplace.
