At the beginning of the 21st century, the advent of the Internet opened up new opportunities. “It was the idea that one could fit the entire world into a virtual shop by presenting designer brand products in actual digital catalogues“, the founders continued to explain excitedly.

In 2001, the concept of vente-privee was born. It is based on this simple yet revolutionary idea of using digital technology to transform the age-old business of stock clearance. At a time when e-commerce had barely taken off in Europe, vente-privee rolled out a 100% digital platform allowing major brands to sell their stocks in a beautiful showcase that protected their image at sharply discounted prices. vente-privee then invented the digital model for flash sales and became a pure player retailer that radically disrupted the retail code in its historic sector, fashion.

In 2019, vente-privee changes its name to become a European brand: Veepee. A new step that confirms the positioning of the company as the European flash sales leader.

Every day, the Veepee website sends messages to its members inviting them to participate in flash sales. Prêt-à-porter, fashion accessories, home electronics, toys, sports items, high-tech, gastronomy, etc. Products sold in limited quantities, for a limited period of time (between three and five days), proposed at sharply discounted prices and staged with emphasis on their quality.

In 2021, Veepee operates in over 10 countries throughout the world. A success fuelled on the permanent concern to propose a high quality offer and service under the direction of Jacques-Antoine Granjon and his partners. “We offer our members must-have deals at delightful prices in a beautiful showcase. We aim at operational excellence and service quality. From staging to customer relations through to smooth browsing, our mission entails creating events on a daily basis to stoke the fires of desire”. A proven method which is now copied worldwide.