Growth : Veepee Adventure
Europe
Since 2006, Veepee expanded rapidly in Europe and became the preferred partner of brands in each country where it is established. After the launch of websites and the establishment of subsidiaries aimed at creating a closer relationship with local brands, Veepee.com consolidated its position in Europe.
Since 2013, this expansion has been illustrated by majority stakes and strategic acquisitions of leading and profitable players in their markets. These alliances reinforce the synergies within Veepee, which is constantly diversifying.
In 2019, vente-privee changes its name, to become a European unique brand: Veepee. The company confirms its positioning as the European flash sales leader. Focus on its different acquisitions.
Strategic Acquisitions
In 2016, Veepee acquired a majority stake in the Polish company zlotewyprzedaze.pl, the reference player in flash sales in Poland.
In 2016, Veepee acquired a controlling interest in the Danish company Designers & Friends, the reference website in Denmark created by Frederik Kolenda and Peter Wuth.
In 2016, Veepee acquired a majority stake in the Swiss company eboutic.ch launched in 2007 by Arthur Dauchez and Laure de Gennes. The website is bilingual French and German.
In 2016, the founders of Privalia joined the Veepee executive team after the acquisition of the Spanish company.
In 2015, the teams of vente-exclusive.com joined Veepee.com through the acquisition of a majority stake.
Veepee, start-up lover
At Veepee, innovation and tech are at the heart of our business. And innovation rhymes with start-up, Veepee keeps a very close eye on the French and European tech ecosystem in the fashion, tech and retail sectors. Accompanying and helping the best French and foreign start-ups to bloom, that is the ambition declared by Veepee.
In 2016, Veepee became a shareholder of adot, the French start-up, specialised in real-time optimisation of advertising campaigns on mobile phones. Founded in 2014 by Yannis Yahiaoui and Thomas Zaepffel, adot allows in particular to monitor the journey of users through their different devices (mobile phone, table, etc) or again to measure traffic at points of sale. The alliance with this gem demonstrates Veepee’s desire to personalise and optimise the experience proposed to its members as well as partner brands. “This acquisition of equity interest will allow us to go further in the personalisation and optimisation of the shopping experience, by addressing to our members, more targeted sales, by surprising them with brands that they would not have thought of, in the continuity of our model based on desire, impulse buying. This will also benefit our brands, to target a more specific audience”, explains Jacques-Antoine Granjon.
In 2018, Veepee acquired daco, a French start-up that puts artificial intelligence at the service of retail and a member of the second class of Impulse, Veepee’s fast-track programme in Station F.
They developed cutting-edge image recognition technology based on artificial intelligence and deep-learning to automatically classify tens of millions of items into hundreds of detailed categories and perform advanced product range analyses.
The acquisition allows both companies’ teams to harness all their synergy to use daco’s image-recognition technology based on artificial intelligence. The goal: to understand the market by very narrowly segmenting brands’ products.
Veepee acquires Scalia in 2019, a start-up in the second round of the Veepee Impulse program. The challenge for the start-up is to create a single tool to standardise the product data process across all 12 countries in which Veepee operates.