A 360 service to brands
Since its creation in 2001, Veepee addresses the specific issues encountered by brands by proposing a complete palette of customised solutions.
Classic sales
To market a large collection of products derived from the unsold stock of partner brands, Veepee organises classic sales dedicated to brands.
The average period for a sale is between three and five days.
The sale, which is actually a genuine image campaign, is orchestrated by the creatives from the Digital Factory in collaboration with the brand and in strict accordance with its identity and image.
OneDay
Each day, Veepee organises flash sales known as OneDay, which allows brands to sell a product over a 24-hour period. The brand’s stock is then pre-received beforehand to allow shipping within 24 hours to members who discover, every morning, a new OneDay offer according to the following principle :
“one day, one brand, one product “.
Confidential until the launch on D day on the website, OneDay sales start at 7am or at 7pm and last until the next day so long as the stocks are not depleted.
Home decoration, household appliances, fashion, cosmetics, leisure... OneDay sales allow members to benefit from attractive prices on a wide variety of products.
Carte Rose
Veepee places its data and tech know-how at the service of brands to address their new development challenges.
Thanks to its audience of 3 million unique visitors, the online stock clearance pioneer and leader has become a powerful medium that offers brands solutions to assist them at every stage of their development. The “Carte Rose” service provides brands with an exclusive environment on the website which allows them, depending on their needs, to present their new products, show their universe or share their news and display their message to members.
Thus, Veepee makes its data use and in-depth knowledge of its members available to brands, thereby offering them the opportunity to address target consumers, potential buyers who probably would not have had access to their products, and 53% of whom will visit the brand’s traditional distribution network within one month of the event.
“Carte Rose” operations are in line with the website’s DNA as they propose to Veepee members exclusive immersive experiences: a time-limited showcasing of the brand, proposed with a members-only advantage, and staged in a unique creative environment.
The "Carte Rose" operations are part of the site's DNA, offering Veepee members exclusive immersive experiences.
Lounge
Launched in 2005, the Lounge features luxury brands only. Jewellery, watches, glasses, leather goods, luggage, Lounge sales propose high-end products to the site’s members.
Vouchers
Creating traffic in the traditional distribution
networks of brands.
To create traffic in the traditional distribution networks of brands (e-shop or point of sale), Veepee created the offer "Voucher" in 2010.
The principe: enhance the current collections of brands and allow shops, dealerships, the e-shops of brands or even restaurants to benefit from our powerful traffic.
How? Members are invited by email to participate in sales that give them access to vouchers - with a high discount - that can be used in the classic distribution channels of brands. The use of these vouchers is limited in time and they are valid on all or part of the points of sale of the brand concerned.
Brandsplace
This new brand service connects members who have not found what they are looking for among the sales underway on the site directly with the brands via Brandsplace, where they can find the immediate best prices for the current collections.
The Veepee Brandsplace allows brands to deploy their e-commerce promotional strategy by selecting references, for example, to avoid excessive volumes at the beginning. They manage their own customer service, ensure delivery, etc.
InShop
Since 2018, through Inshop, we want to offer our brands a tactical and strategic tool to support stock rotation management wherever and whenever it is needed: in warehouses, in outlets, in the brand's first life and retail networks, or at wholesale distributors.
The tool also reflects Veepee's capacity for agility and innovation: making partner brands aware of the importance of innovation in order to remain successful in the long term, while at the same time proposing an offer that satisfies all the protagonists of an event operation.
From the consumer's point of view, the aggregation of a brand's stocks offers them, via the Veepee platform, the possibility of accessing products from more recent collections, with greater stock depth, while keeping Veepee's DNA, i.e. a very attractive price offer.
Re-turn
Re-turn is a new, totally free service offered by Veepee since 2020 to manage its members' returns.
Developed via a dedicated platform, Re-turn allows members, if they wish, to directly resell their products purchased on Veepee (excluding food, home and intangible goods) and intended to be returned, to other members of the site.
Members save on their return costs and give a second life to their products.
Re-turn
Re-turn is a new, totally free service offered by Veepee since 2020 to manage its members' returns.
Developed via a dedicated platform, Re-turn allows members, if they wish, to directly resell their products purchased on Veepee (excluding food, home and intangible goods) and intended to be returned, to other members of the site.
Members save on their return costs and give a second life to their products.