Veepee turned 20!

2021 was also the year of the first Adidas Re-cycle sale.

Veepee launched its first The Survivors campaign in Benelux. The concept: sell products in perfect condition that simply have damaged packaging. This enabled Veepee to give undamaged products a second chance.

On his social media accounts, President of France Emmanuel Macron put the spotlight on one “of France’s great business adventures” and wished a happy birthday to the “site that had become part of the everyday life of more than 33 million French citizens”.

Launch of Re-turn, the product return service between members, thus optimising operations linked to parcel returns, particularly transport.

First Re-cycle event, an initiative in favour of more sustainable fashion. The objective: to give a second life to branded products designed to last and be passed on throughout life.

Deployment on veepee.fr of the Facil'iti digital accessibility platform, which adapts the display of a website according to the visual, motor, cognitive and/or temporary comfort needs of the Internet user.

Boosted by its European growth strategy started in 2006, vente-privee changes its name to become a European brand: Veepee. A new step that confirms the positioning of the company as the European flash sales leader.

Veepee acquires Scalia, a French start-up that makes artificial intelligence work for retail.

Veepee Travel speeds up its international deployment with two new market openings: Italy and Spain.

Veepee sells its 3 theaters to Fimalac Entertainment to focus on its flash sales activities.

Veepee shuts down its e-commerce site in the UK due to the economic uncertainty of the UK’s exit from the EU, which prevents the site from maintaining its B2C business in the country with the desired level of service quality. The teams continue to source local brands so as to keep offering the UK's leading brands to its 66 million members around the world.

Veepee acquired daco, a French start-up that puts artificial intelligence at the service of retail.

To continue to innovate, Veepee steps up its R&D and open innovation policy by launching a Lab'innovation in-house in partnership with Ecole 42 in France.

The time of European expansion with the purchase of the Spanish company Privalia and the acquisition of majority stakes in leading Danish players Designers & Friends completes the European entrenchment of Veepee, which also inaugurates its sixth building in Seine-Saint-Denis: Le Vérone.

In September, the company acquired an equity interest in the start-up adot, specialist in programmatic advertising on mobile devices.

Time of external growth with the acquisition of a majority stake in the company vente-exclusive.com, profitable leader of flash sales in Benelux.

Veepee purchased Théâtre de la Michodière.

Veepee withdraws from the US market with a view to concentrating its efforts on key markets in France and Europe, where the growth potential is higher and more rapidly achievable.

Veepee opened its warehouse dedicated to wine logistics, located in Beaune.

The Qatar Holding fund invested in Veepee.

Veepee acquired Théâtre de Paris.

Launch of Survey Lab by Veepee, an integrated European laboratory which carries out e-shopping studies for partner brands.

While Veepee launched in the Netherlands, a second subsidiary was opened in Madrid (Spain).

Veepee exceeds one billion euros in revenue.

Veepee rolls out its site in the United States, the result of a joint venture between Veepee, and American Express. Based on the same model as the French site, the site offers members-only sales of major European and American brands at prices of up to 70% off.

Veepee launches its free app for Androïd and iOS.

Launch in Austria then in Belgium of Veepee, which inaugurates a new subsidiary in Milan, Italy.

The company confirms its establishment in Plaine de l’Ain by opening a third warehouse followed by the inauguration in Seine Saint-Denis of the largest European audio-visual production center: the Digital Factory.

This is the time for diversification with the creation of the Veepee Travel offer.

Veepee opens a subsidiary in Barcelona, Spain and in Dusseldorf, Germany.

Veepee celebrates its billionth visitor and launches its website in Italy and in the UK.

A new logistics center is opened in Mitry-Mory in Seine-et-Marne and a 20,000 m² is inaugurated in Saint-Vulbas, next to Lyon. Equipped with a new order processing system, it represents one of the largest logistics sites in France in terms of automation.

The American Summit Partners fund acquires 20% of the capital of Veepee.

Launch of the Veepee website in Spain and in Germany.

Creation of vente-privee by Jacques-Antoine Granjon and his seven partners, 100% digital platform which inaugurated at the dawn of the 21st century a ground-breaking business model and shopping method worldwide.